Enhancing Real Estate Sales Through Immersive and Configurable 3D Virtual Tours
A Collaboration with Miston Capital
Miston Capital, established in 2020, is an ambitious, domestically-owned company that builds innovative residential and commercial spaces. Their focus is on enhancing urban areas with beautiful and functional structures. With a small, dedicated team, Miston Capital thrives on agility and innovation to provide exceptional customer-focused solutions.
“Partnering with AVAR has been transformative for Miston Capital. Their 3D virtual tours have helped us bridge the gap between concept and reality, allowing our clients to better visualize the final outcome of our projects. The customizable options within these tours, such as different finishes and design elements, have enhanced engagement and satisfaction for potential buyers. We have observed a significant increase in client confidence and a noticeable acceleration in our sales process. Also, I want to mention that the overall quality of collaboration with AVAR was very satisfactory. Everything was delivered on time, and the communication was clear and professional. I am very pleased with the service quality.”
Challenge
In the competitive real estate market, Miston Capital faced a common challenge: potential clients often needed help to visualize the final outcome of a project from blueprints or static images. This visualization gap made it harder for clients to commit to purchases, slowing sales.
Miston needed a solution that could provide an immersive experience, bridging the gap between concept and reality while offering flexibility in design choices to meet varying client preferences.
Solution
Miston Capital partnered with AVAR to integrate interactive, configurable 3D tours into their pre-construction marketing strategy. Using Unreal Engine and cloud-streaming technologies, AVAR creates true-to-life 3D tours that run seamlessly in any web browser on desktop and mobile devices. These tours, embedded directly on the real estate development’s sales page, offer prospective buyers an innovative and engaging way to explore properties.
A key feature of AVAR’s 3D tours is their configurability. Potential buyers can personalize their virtual experience by selecting different finishing options, such as flooring, wall colors, and fixtures, to visualize how their choices would look in the final project. This customizable approach allows clients to see a range of possibilities, enhancing their engagement and satisfaction.
Results
According to Kuldar, Development Manager at Miston, the tours helped solve several challenges.
Improved Visualization and Customization
The 3D tours enabled clients not only to visualize the final outcome of projects better but also to personalize their experience by exploring different finishing options. This flexibility made it easier for clients to understand what the finished property would look like according to their preferences.
Enhanced Emotional Engagement
By offering a more immersive and customizable experience, the 3D tours fostered a stronger emotional connection between the property and prospective buyers. This engagement simplified the decision-making process, leading to quicker commitments from clients.
Increased Confidence and Accelerated Sales
The detailed and customizable visual overview provided by the 3D tours boosted client confidence in the projects, ultimately accelerating the sales process.
Strategic Insights
Miston Capital’s decision to adopt AVAR’s configurable 3D virtual solutions highlighted the importance of offering potential buyers a personalized experience. The ability to visualize different finishing options and configurations directly addressed the needs of modern, discerning clients, enhancing Miston’s market positioning as an innovative, customer-centric company.
Conclusions
By partnering with AVAR, Miston Capital enhanced its marketing strategy with innovative, configurable 3D virtual tours that solved critical client visualization, engagement, and decision-making challenges. The collaboration streamlined the sales process and positioned Miston as a forward-thinking company committed to leveraging cutting-edge technology to provide exceptional customer experiences.
From our partners
"Cloud services, including cloud gaming and 3D streaming solutions, are important focus areas for Microsoft. Based on my observations of AVAR's accomplishments, they will hold a significant position in the future of spatial e-commerce."
"AVAR has consistently demonstrated a competitive edge within the 3D cloud-streaming industry. I am enthusiastic about the prospects of our partnership and look forward to the innovative developments it will bring."
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