Digital Showroom Boosts Customer Engagement for a leading Moulding Producer
A Collaboration with EHL Profiles
EHL Profiles Group is a leading European producer of wooden mouldings, with operations in Estonia, Norway, and Sweden, serving a global market. With over 30 years of experience and an annual turnover of 80 million euros, EHL is focused on expanding its international presence. As part of its growth strategy, EHL Profiles aims to modernize how customers find and purchase its products by leveraging digital technologies.
Challenge
In 2023, EHL Profiles consolidated its six subsidiaries under a single brand, incorporating companies from Estonia, Sweden, and Norway. The company recognized the need to enhance its online presence and cater to future consumer preferences for discovering and buying mouldings. Initially, EHL considered building a physical showroom, but this approach was limited by location, accessibility, and scalability.
Instead, EHL sought a solution to provide a comprehensive, interactive product experience, allowing customers to visualize different moulding options and configurations in a virtual environment, regardless of location.
Solution
AVAR developed a true-to-life graphics virtual showroom that was directly integrated into EHL Profiles’ website. This digital solution enables users to:
Design a Custom Room
Visitors can design a virtual room by personalizing walls and floors, as well as adding furniture to suit their style.
Explore Product Categories
Users can browse EHL’s product range, including angles, architraves, decorative panels, skirtings, and more. This interactive experience lets customers see how various elements work together in real-time.
Create Wishlists
Customers can compile and send product wishlists via email, allowing them to bring a .pdf to local stores to find the exact items they need.
Gain Insights and Generate Leads
The virtual showroom collects data on user behavior, such as product preferences, which helps inform EHL’s marketing and business strategies. Additionally, it serves as a lead generator by requiring an email address for wishlist creation.
Results
Time Savings
The virtual showroom enhances product understanding and streamlines communication, allowing EHL Profile’s sales team to save hundreds of hours on communication annually, which can be spent on more important and gainful matters.
Increased Engagement and Differentiation from Competitors
The virtual showroom has attracted many users, keeping them engaged for longer periods compared to traditional web pages. The innovative approach and customer experience have helped EHL Profiles to stand out from the competition and be recognized and remembered as a customer-centric and forward-looking company.
Higher Conversion Rates
With the ability to visualize and customize products in a realistic environment, customers make more confident purchasing decisions, leading to higher conversion rates.
Cost Savings
Compared to the fixed costs associated with a physical showroom, the virtual showroom saves EHL Profiles approximately five times monthly expenses.
Scalability and Reach
Unlike a physical showroom limited by geography, the digital showroom can serve a global audience, expanding EHL’s market reach.
Conclusions
The virtual showroom has become a pivotal tool in EHL Profiles’ customer engagement strategy. It offers a dynamic and interactive way for customers to explore and select products. By providing an immersive experience that allows users to visualize moldings and profiles in a realistic setting, EHL Profiles has positioned itself as a forward-thinking brand that meets the evolving expectations of modern consumers.
This approach has not only enhanced the overall customer journey but has also strengthened EHL Profiles’ brand perception as an innovative leader in the market. The virtual showroom has enabled the company to effectively showcase its extensive product range, making it easier for customers to make informed decisions and reinforcing their confidence in EHL Profiles’ offerings.
From our partners
"Cloud services, including cloud gaming and 3D streaming solutions, are important focus areas for Microsoft. Based on my observations of AVAR's accomplishments, they will hold a significant position in the future of spatial e-commerce."
"AVAR has consistently demonstrated a competitive edge within the 3D cloud-streaming industry. I am enthusiastic about the prospects of our partnership and look forward to the innovative developments it will bring."
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